Name:

Scott Parsons

Job Title:

Director of Strategy and Marketing

Department:

Board of Directors

Image:

The Glasgow School of Art
Mackintosh's Masterwork at 167 Renfrew Street

The Glasgow School of Art

Profile
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Scott Parsons

Scott Parsons
Director of Strategy and Marketing
The Glasgow School of Art


SScott is currently responsible for managing an integrated strategy and marketing function which covers Strategy and Planning including the GSA’s Outcome Agreement with the Scottish Funding Council, Recruitment, International and Access including student recruitment, international, widening participation, articulation and the GSA’s Open Studio, Alumni and Stakeholder Relations, Events, Exhibitions and Cultural Engagement, GSA Enterprises, Communications and Media Relations with over 35 staff including an office in China. He is a member of the GSA’s Senior Management Team, a Director of GSA Enterprises, the GSA’s commercial arm responsible for managing the heritage elements of the GSA’s brand and a member of Universities Scotland International Committee.

A graduate of the Universities of Bristol (MSc in Strategy Change and Leadership) and Strathclyde (BA(Hons) Marketing) and the Leadership Foundation for Higher Education Top Management Programme, Scott has worked in higher education since 1996. He starting his career in university development working on the University of Strathclyde's successful Campaign 2000 and has worked at the Smurfit Business School, University College Dublin and Adam Smith College in Fife before joining the GSA in 2000.