Akash Angral MSc International heritage Visualisation, GSA, 2015; BArch School of Planning and Architecture, New Delhi, 2001

Job Title:

PhD Research Student


School of Simulation and Visualisation



Visualisation of the 3D laser scan data, The Paisley Abbey.
Visualisation of the 3D laser scan data, The Paisley Abbey.

Visualisation of the 3D laser scan data, The Paisley Abbey.


Akash Angral

Can new technologies such as BIM, visualisations and online applications be used to develop more effective design and business models for emerging architects?

Supervisors: Dr Steve Love, Stuart Jeffrey.

Architects often take initiative and devise their own method to begin a design process, depending on the condition of the site and their experience. However, In many cases, the professionalised approach that architects take during early stages of a project, somehow fails to win the trust of the client. Even after having a series of long personalised discussions, deliberations and negotiations, clients tend to deviate or become unhappy from what was agreed with architects. According to a survey published in Architects Journal in 2012, 43% of the respondents said that ‘they would commission an architect through the word of mouth or ask a friend’. The results of the survey also revealed that the British public is largely ignorant of some of the key services offered by architects. We often hear architects claiming that they find it hard to justify their fees, effort and are often not paid their worth on projects. The simple fact, I would debate is that during early stages of a project, architects are often lost in the details and aesthetics of their creation and rush to start construction that they fail to realise how ignorant their first-timer clients are. Consequently, clients land up asking, conversing and trusting the contractors and other parties.

With the growing influence of new technologies such as BIM, visualisations and online applications, I will argue and question the relevance of conventional method of architecture practice. The study will aim to highlight emerging trends and new possibilities by concentrating on client’s viewpoint, position and concerns. I will gather data using surveys and expert opinions that is based on revealed preferences. Accordingly, I will propose an alternative design and business model, through this study, which emerging architects can use to their benefit. More importantly, such workflows would improve their skills to interact with peers, contractors, users and clients - a component which is missing in the traditional education system.