ZEMCH Mission to Japan

Event Type:

Off-site event


Various locations, Japan


14 May 2013 - 17 May 2013
Tue - Fri, 10:00 - 17:00



Zero Energy Mass Custom Home (ZEMCH)
from GSA MEARU Researchers

ZEMCH Mission to Japan

Event info

'ZEMCH' is an abbreviation of zero energy mass custom homes that encompass social, economic and environmental sustainability as a whole. Indeed, housing is a system of energy and environment and it is required to accommodate wants and needs of individuals and society, which are usually considered to be diverse and dynamic. The ZEMCH 2013 Mission aims to offer construction industry professionals, academics and government officers opportunities to visit not only the state-of-the-art production facilities of leading housing manufacturers in Japan, but also the sales centres where a number of model homes are displayed allowing potential homebuyers to examine high-cost performance housing quality.

During the 1960s and 1970s, Japanese housing manufacturers focused solely on the mass production of their products, resulting in a supply of virtually identical, rather monotonous houses. Due to the inferior image associated with the low-quality appearance of these mass produced houses, the public immediately rejected industrialised homes. Since then, the manufacturers have placed greater emphasis on improving housing quality, and thereby customer satisfaction, such that Japanese housing manufacturers today enjoy a reputation for providing reasonably-priced quality housing that, while still mass-produced, is customised-i.e. mass customisation.

ZEMCH Mission to Japan had been carried out over the last years wit the aim to enhance the public awareness of zero energy homes delivered successfully around the globe. Over 70 delegates already joined the mission and developed their own ZEMCH prototypes in view of their local market needs and demands.

To book a place on the Mission, fill in an application form and return using the details on the website (link to the left)