Dr Michael Pierre Johnson is a Research Fellow and Lecturer in Design Innovation, with experience in ethnographic research and design-led approaches to inform product, digital, service and organisational innovation. Since gaining his PhD through the AHRC-funded knowledge exchange hub Design in Action in 2016, Michael was awarded an AHRC funded Innovation Leadership Fellowship in the Creative Economy. His research interests are on making the effects and viability of creative work, design and innovation approaches, and the preferable changes they seek to serve, more explicit within complex collaborative contexts through methods of relational mapping and modelling. More recently, he has worked on multiple projects funded by the Design Museum's Future Observatory to support and evaluate co-creative projects and processes within the Green Transition.